McDonald’s - McHappy Day

A quirky piece of animation, this quick turnaround project had a very direct ask: tell people McDonald’s are donating $1 from each Big Mac to Ronald McDonald House Charities, and tie it into ThreeNow’s new branding. 

The result being two pieces of animated creative that transform from a typical ThreeNow insert into a McDonald’s branded call to action. 

All storyboarded, animated, mixed and delivered within a week. I’m lovin’ it.