Carl’s Jr. Censorship Spots

Anybody can launch a new burger these days. But making it memorable takes a special sort of spice.

A longstanding campaign with Three, Carl’s Jr.’s censorship spots were a way to connect with their target demo of “young hungry guys” using their own lexicon, with a creative freedom that fell just short of “legal said no”. 

Originally starting as censorship warnings, product saw such an increase in sales they broadened to general spots for maximum broadcast presense.

It’s goooooood.