Samsung - Flip It or Win It

To launch the Galaxy Z Flip4 to a New Zealand market Samsung wanted something with some snap, which is exactly what we delivered.

Collaborating with the client, our integrated creative team worked up the idea of ‘Flip It or Win It’ - a six part content series that challenged Kiwis to keep our host entertained, at the risk of getting flipped. 

Fronted by comedian Tom Sainsbury, we went all out creating a fun product that promoted the unique hinge design of the device and the feeling owners would get when using it. This included engaging graphic designer Tom Montague to work up a bespoke design treatment that further incorporated the line-ups different colour ways and visual language.

This document gave us the freedom to move within a visual space and, with art direction and wardrobe, allowed us to integrate the device into our final outputs in as many ways as possible.

A 30" promo for the series can be watched below, alongside the finale (spoilers!).