Tones NZ
Born from a partnership with Grammy Award winning producer Joel Little’s studio Big Fan, TONES is an online live music series that works to help emerging Kiwi artists overcome the commercial hurdles of accessing high quality audio/video content.
Operated as a trio with two other collaborators from Auckland’s media and entertainment industries, we sought to do everything ourselves from talent acquisition and budget management to content production and marketing.
Focusing on directing, creative delivery and production, the first season of TONES connected us, and those we worked with, to a wider network of creatives; one which we were able to expand on in our second season as we expanded to include Parachute Studios in Kingsland.
Below are some of my favourite episodes.
MURI - Live at Big Fan
Hailing from Tāmaki Makaurau, four piece powerhouse MURI take us on a pop/rock journey from Big Fan’s living room, to yours.
ARO - Live at Parachute Studios
Husband and wife duo ARO helped us christen our first ever season at Parachute Studios, bringing their soulful harmonies and storytelling into their waiata.
JUJULIPSS- Live at Big Fan
Featuring producer and hype man MONKEY, JUJULIPSS brings her dynamic and unapologetic flow to Big Fan’s Studio 1.