AA Insurance - Sort Your Life Out NZ
When AA Insurance become the broadcast sponsor for the first season of Sort Your Life Out NZ, the brand tie was clear - keep your life sorted, with AAI. But how to show, and not tell?
Working directly with the brand’s media and creative agencies, we produced (alongside a handful of very talented animators) a series of bespoke 15” spots that recreated specific organisational horror moments in each episode, in AAI’s own animated style.
The result was a set of clean brand tie that clearly showed just how simple it can be to keep your life sorted, with AAI.
Out of Sight, Out of Mind
For young couple Tama and Kat, keeping things tidy was a breeze! That is, if you didn’t open their criminally overstuffed bedroom wardrobe.
Behind Closed Doors
Keeping up with two kids’ worth of Saturday sports, a house-move-hangover and a new baby, parents Holly and Jack suddenly found themselves with an ever cluttered doorway - but is it sortable?
