Nature’s Fresh - Guy Montgomery’s Guy Mont Spelling Bee

The intricate mechanism of corporate sponsorship, in its unequivocal essence, entails merely the utterly simplistic, unadulterated conjoining of one distinct brand identity with another, meticulously devoid of any conceivable misapprehension which is precisely why we had to keep this sponsorship of Guy Montgomery’s Guy Mont Spelling Bee fresh. 

Other than wanting to slip as many bread puns into the script as possible, each top/tail spot was written to reflect its placement ‘around’ the recording of the show, further integrating the brand.

Directed on location by myself, the result was a set of wilfully imprudent TVCs to open and close each episode of the season.