State Insurance - MAFS in a Minute

Keeping up with 11 full weeks of Married at First Sight AU drama can be taxing, so what if there was a way to get all the updates in weekly soundbites? 

Enter, ‘MAFS in a Minute’! The socially driven series, fronted by The Edge radio personality Meg Mansell, keeping those who wanted to know, in the know.

With usual sponsored content sticking out like a sore thumb on a For You page, our production approach was to purposefully ‘under’ produce each social spot - shoot on an iPhone, recording audio with the classic ‘influencer’ Rode Wireless GO II mic, and even editing in CapCut so transitions/SFX were all platform appropriate.

Bespoke to this idea was the addition of a social housing for streaming platforms, that allowed us to repurpose the 9:16 creative for a landscape deliverable - a great way to make our social content go even further.